Industrial Property Marketing
Menu
EXPLORE THE WORK
me
nu .

Industrial Property Marketing

INDUSTRIAL PROPERTY.
REAL DEMAND.
BUILT BEFORE
COMPLETION.
Industrial property marketing campaigns built to attract buyers, tenants and investors before the doors open.

CPM creates complete industrial property marketing campaigns across Australia — from positioning and project branding to 3D visualisation, websites, interactive unit availability, sales and leasing collateral, targeted digital creative and ongoing campaign updates. One connected strategy from development concept through to occupancy.

Discuss Your Project→View Property Projects→
TRUSTED BY AUSTRALIA’S LEADING INDUSTRIAL & COMMERCIAL PROPERTY DEVELOPERS
Headway Partners - View project
EDQ - View project
CG Property - View project
Marc Maison - View project
Rohrig - View project
Allamanni - View project
PEP Solutions - View project
Tilt - View project
Scattini - View project
Seymour - View project
Colliers - View project
Hale - View project
Andretta - View project
Dugan - View project
Harlaxton Quarry - View project
Woolworths - View project
CSR - View project
Stockland - View project
Centennial - View project
OPD - View project
BRIX - View project
Clarence Property - View project
Savills - View project
Knight Frank - View project
JLL - View project
Cushman - View project
CBRE - View project
01FROM PLANS TO MARKET
Industrial Property Marketing

MAKE THE INDUSTRIAL OPPORTUNITY VISIBLE BEFORE IT EXISTS.

Warehouse layouts and development drawings explain the building. A campaign must explain why the property works for an occupier or investor: access, truck movements, clearances, tenancy flexibility, surrounding industry and future growth. We translate technical information into a compelling market proposition.

Industrial Property MarketingDEVELOPMENT PLANS
Industrial Property MarketingMARKET-READY INDUSTRIAL
THE PROPOSED ASSETTHE COMMERCIAL OPPORTUNITY
02INDUSTRIAL MARKETING OUTCOMES
Industrial Property Marketing

BUILD DEMAND. SUPPORT PRE-LEASING. KEEP MOMENTUM.

01
POSITION

Find the right industrial audience

Position the project for owner-occupiers, logistics operators, trade businesses, investors or warehouse tenants based on the actual asset.

↗
02
EXPLAIN

Show how the site works

Communicate loading, access, hardstand, office and warehouse configuration, site circulation and expansion potential.

↗
03
LAUNCH

Take the project to market early

Equip the appointed agency with a cohesive digital launch, visual assets and clear enquiry pathways before completion.

↗
04
EVOLVE

Update the campaign as units move

Keep availability, construction progress, tenancy information and campaign collateral current through every release.

↗
03COMPLETE INDUSTRIAL CAMPAIGN
Industrial Property Marketing

ONE STRATEGY. EVERY INDUSTRIAL MARKETING ASSET.

We work alongside developers and appointed agents to plan, create, launch and refresh the entire industrial property campaign.

Industrial Property MarketingAPPROVAL
01
01 / 04

POSITION THE DEVELOPMENT

Define the target occupier, investor and buyer groups; sharpen the project proposition and identify the commercial advantages worth leading with.

Industrial Property MarketingVISUALISE
02
02 / 04

VISUALISE THE OPPORTUNITY

Produce aerial and ground renders, operational views, floorplans, animations and interactive site or unit experiences.

Industrial Property MarketingLAUNCH
03
03 / 04

LAUNCH ACROSS CHANNELS

Create the project identity, website, IM, signage, agent assets, digital advertising creative, email and social launch materials.

Industrial Property MarketingADAPT
04
04 / 04

SUPPORT THE LIVE CAMPAIGN

Refresh creative, availability, construction imagery and marketing materials as buyer and tenant feedback changes.

04PRE-LEASING & PRE-SALES

THE WAREHOUSE DOES NOT HAVE TO BE BUILT
FOR THE CAMPAIGN TO START.

A clear industrial marketing campaign helps prospective occupiers assess the future building, compare available units and start conversations with the leasing team before practical completion.

DISCUSS YOUR PROJECTVIEW OUR WORK
EARLIER OCCUPIER ENGAGEMENTCLEARER INDUSTRIAL POSITIONINGCURRENT UNIT AVAILABILITY
05FROM DEVELOPMENT BRIEF TO LAUNCH
Industrial Property Marketing

YOU KNOW THE INDUSTRIAL ASSET. WE BUILD ITS MARKET PRESENCE.

Bring us the development plans, key specifications, project programme and agency objectives. We turn that material into a coordinated campaign that helps the right people understand and enquire about the property.

YOU GIVE US

01
Site plans and DA information
02
Warehouse and office specifications
03
Unit mix, areas and staging
04
Sales or leasing objectives

WE BUILD

01
Industrial positioning and identity
02
Visualisation and digital experiences
03
Website, IM and campaign creative
04
Ongoing launch and availability assets
06INDUSTRIAL MARKETING DELIVERABLES
Industrial Property Marketing

THE COMPLETE INDUSTRIAL PROPERTY MARKETING TOOLKIT.

Not a collection of disconnected renders. A joined-up campaign that gives industrial buyers, occupiers and agents the tools they need.

DISCUSS YOUR PROJECT

A memorable development identity, market positioning, messaging and consistent creative direction.

Show the finished buildings, tenancy arrangement, access, context and presentation before completion.

Explain truck movements, loading, hardstand, access and warehouse operations with useful, accurate visuals.

Purpose-built landing pages and websites for project information, updates, downloads and lead capture.

Coordinated social, email, display and agency campaign creative tailored to the intended industrial audience.

Combine renders, footage, motion graphics and plans to explain the industrial opportunity quickly.

Present the project, location, specifications, plans, availability and investment or occupancy case.

09INDUSTRIAL CAMPAIGN LIFECYCLE
Industrial Property Marketing

FROM SITE PLAN TO OCCUPIED ESTATE.

Industrial campaigns change as the project progresses. CPM keeps the positioning, imagery and marketing materials aligned from initial release through construction and final leasing.

Industrial Property Marketing01

STRATEGY

Audience, positioning, development identity and launch planning.

Industrial Property Marketing02

PRE-MARKET

Visualisation, website, information memorandum and early enquiry assets.

Industrial Property Marketing03

ACTIVE CAMPAIGN

Digital creative, agent collateral, availability updates and stage releases.

Industrial Property Marketing04

COMPLETION

Construction photography, final leasing materials and updated project presentation.

08SELECTED INDUSTRIAL PORTFOLIO
Industrial Property Marketing

INDUSTRIAL PROPERTY MARKETING IN PRACTICE.

Selected CPM industrial development campaigns, visualisations and marketing work. Project selection is limited to the approved industrial portfolio.

10AUDIENCE & CAMPAIGN TARGETING
Industrial Property Marketing

DIFFERENT INDUSTRIAL ASSETS. DIFFERENT BUYERS.

A strata warehouse buyer is not the same as a national logistics occupier. We shape the proposition and campaign assets around the people most likely to transact.

01

OWNER-OCCUPIERS

Unit utility, ownership advantages, fitout potential and operational needs.

↗
02

INDUSTRIAL TENANTS

Access, loading, warehouse specification, flexibility and occupation timing.

↗
03

PRIVATE INVESTORS

Tenancy appeal, location fundamentals, asset quality and leasing information.

↗
04

TRADE & SERVICE BUSINESSES

Showroom potential, customer access, signage and flexible warehouse-office use.

↗
05

LOGISTICS OPERATORS

Movement, clearance, loading, circulation and freight connections.

↗
06

AGENTS & DEVELOPERS

Consistent tools, campaign updates and enquiry-ready presentation.

↗
11WORKING WITH YOUR PROJECT TEAM
Industrial Property Marketing

A CONNECTED CAMPAIGN FROM DEVELOPMENT TO LEASING.

We work alongside developers, owners and appointed agents to deliver consistent, current industrial marketing assets. The agent leads sales and leasing negotiations while CPM powers the campaign.

01

DEVELOPER / OWNER

Plans, specification, project programme and commercial priorities

02

CPM

Positioning, brand, visualisation, digital rollout and campaign updates

03

SALES / LEASING AGENT

Market intelligence, buyer and tenant engagement, negotiations and feedback

ONE CONNECTED PROPERTY MARKETING WORKFLOW
APPROVED PROJECT→VISUAL CAMPAIGN→MARKET LAUNCH→ONGOING MOMENTUM
Industrial Property Marketing

READY TO TAKE YOUR
INDUSTRIAL PROJECT TO MARKET?

From a single warehouse to a multi-stage industrial estate, CPM can create the complete marketing campaign and keep it moving through pre-sales, pre-leasing, construction and completion.

Discuss Your Project→
COMMERCIAL PROPERTY MARKETINGAUSTRALIA
13INDUSTRIAL PROPERTY INSIGHTS
Industrial Property Marketing

KNOW THE INDUSTRIAL MARKET YOU ARE ENTERING.

Industrial property developments, market activity, approvals and practical campaign insights from across Australia.

Industrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property MarketingIndustrial Property Marketing
STAY IN THE KNOW

Get the latest commercial property insights

Market updates, project showcases and industry insights, straight to your inbox.

MARKET INTELLEGENCE ›

Commercial property marketing that creates opportunity.

Wollopit CPM delivers strategic marketing for Australia’s commercial property sector, connecting people, places and potential.

OUR SERVICES
GET IN TOUCH
☎+61 042 3011 252✉projects@wollopit.com.au◉Chat on WhatsApp
●
SUNSHINE COASTServicing nationwide
READY TO UNLOCK
YOUR SITE’S POTENTIAL?

Let’s create
what’s next.

START A PROJECT ›

Strategic thinking. Real outcomes.