Hub Heathwood

Clarence Property engaged our team to conceive and execute the comprehensive design and development strategy for a large-scale industrial precinct. The primary objective was to create an industrial hub and sell land lots within this precinct. Our responsibilities encompassed the entire precinct design, including all buildings and the formulation of a comprehensive masterplan.

1. Precinct Design:

   • Collaborated closely with Clarence Property to craft the blueprint for the entire precinct from scratch.
   • Integrated innovative architectural elements and urban planning principles to optimise functionality and aesthetics.

2. Building Design:

   • Developed architectural designs for all buildings within the precinct to ensure coherence and functionality.

3. Visualisation Tools:

   • Created immersive visual assets including drone videos, photography, and aerial 3D renders to offer a detailed view of the precinct.
   • Employed interactive 360° of the lot plan & site) to provide potential buyers with an engaging experience.

4. Website Development:

   • Constructed a fully-featured website to focus on showcasing the development & lead generation.
   • Designed the website to showcase the precinct's features and offerings, leveraging high-quality visuals and informative content.

Our primary strategy revolved around highlighting intricate details through various mediums. We prioritised showcasing every aspect of the precinct, employing cutting-edge visualisation techniques to ensure potential buyers could fully grasp the potential and scope of the development. This meticulous approach aimed at attracting potential investors and buyers.

The implementation of our strategy yielded remarkable outcomes:

• The precinct design and presentation led to overwhelming success, with only a few land lots remaining for sale.
• The comprehensive visual assets and detailed website significantly contributed to attracting interest and facilitating sales.
• The attention to detail and immersive experiences created through our deliverables played a crucial role in obtaining leases & sales.

Our collaboration with Clarence Property in crafting and presenting the industrial precinct stands as a testament to our commitment to delivering comprehensive, innovative, and visually compelling solutions. The successful sales of the majority of land lots underscores the efficacy of our approach in meeting and exceeding client expectations.