Connect everything
Ad accounts, pixels, the website and your CRM are linked first, so every click and enquiry is measured from day one.
- Ad accounts
- Tracking pixels
- Website
- CRM
- Audiences
Digital Marketing
DIGITAL MARKETING THAT
FILLS THE
PIPELINE.
PIPELINE.
Once the website, renders and campaign are ready, we take it to market: social, search and paid campaigns for property, run by CPM Exposure and reported live in your CRM.
Every dollar of ad spend is watched daily. We connect your accounts, build the creative, release the campaign and keep moving budget toward the ads bringing in real enquiries, while the campaign changes with your project.
01WHAT WE DO
Digital Marketing
EVERY CHANNEL YOUR BUYERS ARE ON.
Paid, social and email campaigns for commercial, industrial, land and residential property, all feeding enquiries into one CRM.
FACEBOOK & INSTAGRAM ADS
Campaigns aimed at the buyers, tenants and investors most likely to enquire, in their feed and stories.↗GOOGLE SEARCH
Show up when someone searches for land, warehouses or offices in your area.↗RETARGETING
Bring back the people who looked at the lot plan, downloaded the brochure or watched the video.↗EMAIL CAMPAIGNS
Launch announcements, stage releases and updates to your database and agent networks.↗SOCIAL CONTENT
Posts, carousels and stories for the project and company pages between campaigns.↗VIDEO & REELS
Short cuts of flythroughs, drone footage and site progress, made for each platform.↗LANDING PAGES & TRACKING
Every ad lands somewhere built to convert, with every enquiry tracked back to the ad that brought it.↗02CPM EXPOSURE
CPM EXPOSURE
THE SYSTEM BEHIND EVERY CAMPAIGN.
CPM Exposure is the campaign system we built and run for our own projects. It connects your accounts, launches the creative and watches the numbers every day, so your spend keeps working as hard as it can.
WHAT YOU GET
- Ads panel in your CRMlive views, clicks and enquiries
- Daily optimisationspend follows the real enquiries
- Budget controlcapped at the amount you set
- Morning reportyesterday's results in your inbox
- Every enquiry trackedback to the ad that brought it
Your budget, spent where it works.
Your campaign, growing with your project.
Build the creative
Ads made from your renders, drone footage and campaign: images, video and copy for each audience and placement.
- Renders
- Video
- Copy
- Audience sets
- Landing pages
Release the campaign
Campaigns go live across the right channels, with spend set to your budget and the right message for each audience.
Monitor every day
CPM Exposure watches the results daily and moves budget toward the ads and audiences bringing in real enquiries, not just clicks.
- Daily checks
- Cost per enquiry
- Budget rebalancing
- Ad refresh
Grow with your project
As lots sell and stages release, the campaign changes with it: new creative, new audiences and budget moved to what is left to sell.
- Launch
- Stage releases
- Final lots
- Leasing
- Sell-out
03MISSION CONTROL
Digital Marketing
MISSION CONTROL, INSIDE YOUR CRM.
Your campaign lives in the same place as your enquiries. Open the CRM and see exactly what the ads are doing and what they are bringing in.
VIEWS & REACH
How many times the ads were seen, and by how many different people.
↗CLICKS TO THE WEBSITE
Who clicked through, day by day, with the click rate for each campaign.
↗ENQUIRIES IN THE CRM
Every enquiry the ads produced, sitting with its source in your lead list.
↗COST PER ENQUIRY
What each real enquiry cost, so you know the campaign is paying its way.
↗BUDGET LEFT
Spend to date against your budget. Campaigns stop when it is used.
↗AUDIENCES
Which audiences are working and which have been paused, at a glance.
↗04WHY IT WORKS
Digital Marketing
LESS GUESSWORK. MORE ENQUIRIES.
01
SPEND
SPEND FOLLOWS RESULTS
Budget moves toward the ads bringing in real enquiries, every day, not once a month.
↗02
TRACKING
EVERY ENQUIRY TRACKED
Each lead is matched to the ad and audience that brought it, right inside your CRM.
↗03
CONTROL
YOUR BUDGET, CAPPED
You set the budget. Campaigns run to it and stop there, with no surprise bills.
↗04
GROWTH
IT EVOLVES WITH YOU
Launch, stage releases, final lots or leasing: the campaign shifts as your project does.
↗Digital Marketing PUT YOUR PROJECT
PUT YOUR PROJECT
IN FRONT OF THE RIGHT PEOPLE.
Tell us about the property, who you need to reach and the budget you have in mind. We will plan the campaign and run it with CPM Exposure.
Discuss Your Campaign→COMMERCIAL PROPERTY MARKETINGAUSTRALIA
FREQUENTLY ASKED QUESTIONS
Digital Marketing THE QUESTIONS THAT
ACTUALLY MATTER.
Budgets, reporting and how CPM Exposure keeps every dollar working.
CAMPAIGNS
01
How much should we spend on ads?
It depends on the project, the market and how quickly you need enquiries. We recommend a budget in the proposal, you set the final figure and campaigns run to it.
02
How is ad spend paid?
Ad spend is paid upfront and kept separate from our fees. Campaigns are capped at the amount you have prepaid, so they can never run over.
03
How soon will we see enquiries?
Most campaigns bring in their first enquiries within days of going live. CPM Exposure then spends the first week learning which ads and audiences work best and shifts budget toward them.
REPORTING
04
How do we see what the ads are doing?
Results appear live in the ads panel of your CRM, next to the enquiries they produced. You can also get a short report each morning with the previous day’s numbers.
05
Who owns the ad accounts and audiences?
Where possible campaigns run in accounts you own, so the audiences and history stay with you for your next project.