Property websites and the tech behind them: CPM Explorer location maps, live availability, integrations and a CRM that tracks every enquiry to a result.

CPM designs and builds websites for commercial, industrial, land, residential and mixed-use property. Project and estate sites, developer and agency sites, campaign landing pages, leasing portals and investor data rooms, each one connected to CPM Explorer, live lot and tenancy availability, enquiry tracking and the agents selling the project.

Discuss Your Website→See What We Have Built→

TRUSTED BY AUSTRALIA’S LEADING PROPERTY, DEVELOPMENT & PROJECT GROUPS

01CPM AT A GLANCE

Property Websites

BUILT BY A PROPERTY MARKETING TEAM, NOT A GENERAL WEB SHOP.

We only work in property. Every website we build is shaped by what buyers, tenants, agents, investors and councils actually need to see.

VALUE MARKETED$3.4B+Property value taken to market

PROPERTY PROJECTS56In the CPM portfolio

ENQUIRY CAPTURE24/7Captured, tracked and routed to your team

ONE PLATFORM1Website, CPM Explorer and CRM working as one

02WHAT IS PROPERTY WEB-TECH?

Property Websites

DISCONNECTED SYSTEMS LOSE ENQUIRIES. A CONNECTED PROPERTY WEBSITE WINS THEM.

Most property campaigns run on pieces that never talk to each other: a portal listing, a PDF brochure, an availability spreadsheet, an inbox and the agent’s own CRM. Every update is re-keyed by hand and enquiries slip through the gaps.

A CPM property website connects everything. The website, CPM Explorer, live availability, the CRM, portal feeds, email and analytics share one set of project data, so every enquiry is captured and tracked and you can log in and see it all live. We can even pipe your property in from realcommercial.com.au, so the website updates itself and you never have to touch it again. When the campaign ends the audience and the data are yours.

DISCONNECTED SYSTEMS

ONE CONNECTED PLATFORM

BEFOREAFTER

03WHAT WE BUILD

Property Websites

EVERYTHING A PROPERTY PROJECT NEEDS ONLINE.

Pick one piece or the whole platform. Everything is designed and built in-house by the CPM team and works together.

PROJECT & ESTATE WEBSITES

A dedicated site for one building, estate or land release, with location, plans, availability, gallery and enquiries.Sale · Lease · EOI

DEVELOPER & COMPANY WEBSITES

Your brand, track record and every current project, with a portfolio that keeps itself up to date.Brand · Portfolio

CAMPAIGN LANDING PAGES & EOI

Fast pages built for ads, launches and expressions of interest, wired straight into the CRM.Ads · Launch · EOI

CPM EXPLORER LOCATION MAPS

Our interactive map with drive times, amenities, transport and catchment rings around the site.Location · Drive times

LIVE LOT & TENANCY AVAILABILITY

Sold, hold and available from one list, on the site plan, the website and the agent portal.Lots · Tenancies · Units

3D, 360 & INTERACTIVE

Renders, flythroughs, 360 tours and real-time 3D that let people explore before it exists.3D · 360 · WebGL

CRM, LEAD CAPTURE & ROUTING

Every enquiry captured with its source, scored and sent to the right agent straight away.Leads · Agents · Pipeline

INVESTOR PORTALS & DATA ROOMS

Secure, gated access to IMs, plans, schedules and approvals for investors and buyers.Secure · IM · Due diligence

SEO, SUBURB & SERVICE PAGES

Pages that rank for the suburbs, property types and searches your buyers actually use.Google · Suburbs

LIVE DASHBOARD & ANALYTICS

Log in any time and see visits, enquiries, downloads and campaign sources live. No reports to wait for.GA4 · Live dashboard

HOSTING, CARE & SECURITY

Managed hosting, SSL, daily backups, updates and uptime monitoring.Hosting · Backups · SSL

INTEGRATIONS & AUTOMATION

We pipe your listings in from realcommercial.com.au, and connect email, ad accounts and agent systems, so you never have to touch your website again.realcommercial · Email · Ads

04WEBSITES WE HAVE BUILT

Property Websites

BUILT, LIVE
AND SELLING.

Three projects running on our platform right now. Open the live sites, click through the screenshots and see everything that went into each one.

Live site, have a play

01 / 03Industrial strata · Eight Mile Plains QLD

Depot Connect

For OPD Developers · selling agents Modus Property Group

OPD's 114-unit industrial estate at 2634 Logan Road, where the Gateway, Pacific and Logan motorways meet. We built the full digital sales platform: a website that opens on a live 3D map, every unit explorable in 3D, a unit finder, brochures drawn from the architect's CAD, a Simplified Chinese version and a CRM the agents run it all from.

It's our flagship build. Buyers can walk the estate, pick a unit, download its brochure and enquire, from anywhere, in their own language, before construction finishes.

114: Units live in 3D
228: Unit brochures from CAD
2: Languages, English + 中文
1: CRM driving it all

WHAT'S INSIDE

Website

Live 3D heroreal motorways, traffic and drive-time routes from map data
Unit finderlevel plans, size slider and sold units kept on the plan
Buyer pathsowner-occupier, investor and SMSF, with a gated IM
Simplified Chineseswitches automatically for Chinese browsers

3D experience

Every unit clickableroof lifts, roller door opens, scale figure inside
Guided tourfrom the motorways down to the undercroft storage
Freight viewdrive times to seven key destinations
Built from the CADfootprints and areas match the architect's schedule

Location + brochures

CPM Exploreramenities, routes and drive times from the front gate
228 unit brochuresEnglish and Chinese, generated from the plan
Deep linksagents send a buyer straight to a unit in 3D

CRM + lot manager

Every enquiry capturedwith the units asked about and where it came from
One change, everywherestatus updates the site, plan and 3D
Agent logins + email alertsthe selling team works from one place

Live site, have a play

02 / 03Industrial land · Kawana, Rockhampton QLD

Connect Business Park

For Parker Property Group · selling agents Elders Commercial Rockhampton

Parker Property Group's 24-lot industrial land estate on Alexandra Street, Kawana. A focused sales site built around the lots: a moving depth hero, an interactive lot plan traced from the surveyor's layout, the new Rockhampton Ring Road shown on the live location map and a CRM and lot manager so the developer controls availability himself.

The same brand runs through the information memorandum and the site billboard we designed for the campaign, so every touchpoint points back to the website.

24: Industrial land lots
7.6 ha: Of saleable land
1,825–6,038 m²: Lot sizes
1: CRM and lot manager

WHAT'S INSIDE

Website

Depth herothe estate render moves with the mouse, scroll or phone tilt
Five focused pageshome, estate, lots, location and contact
Search-readybuilt to rank for industrial land for sale in Rockhampton

Lots

Interactive lot planall 24 lots drawn from the surveyor's layout
Live statusavailable, under offer, sold or not released
Lot schedulesizes, with prices shown only when the developer chooses

Location

CPM Explorerdrive times to Rockhampton, Gladstone and the airport
Ring Road modethe new Rockhampton Ring Road highlighted on the map

Sales tools

CRM + lot managerenquiries, lot status, pricing and a change log
Information memorandumview it online straight from the site
Campaign designIM and site billboard on the same brand

Live site, have a play

03 / 03Coastal land · Dongara WA

Hidden Valley Dongara

For Terry McBratney · Hidden Valley Private Estate

2.5-acre coastal lots 900 m from the beach at Dongara, sold to buyers on both sides of the country. The site opens with an East Coast or West Coast door and tells each buyer the story that matters to them.

Behind it, Terry runs everything from his phone: lot status and pricing, the plan image for his listings, enquiries, follow-up and the results of the Facebook and Instagram campaign we run for him.

38: Lots across two stages
2.5: Acres every lot
96: Buyer guides
2: Markets, one site

WHAT'S INSIDE

Website

East or West gatewayeach market gets its own story and colours
Lot explorerdrawn lot plan, live status and sold-out stage banners
Acres calculatorwhat 2.5 acres means against a city block
Inclusions + buildersservices, fencing and local builders

Location + content

CPM Explorerdrive times to Dongara, Geraldton, Perth and 30 towns
96 buyer guideslive lot facts and a contents list on every article

Sales tools

Lot dashboardstatus and price from his phone, no WordPress login
Plan exportone tap makes the lot plan image for his listings
CRMlead temperature, stages and call log
Auto-replyhis info email with live availability, sent automatically

Campaign

Facebook + Instagram adstracked through to the enquiry
Results in the CRMreach, clicks and cost per enquiry, live

05WEBSITE PACKAGES

Property Websites

THREE WAYS IN.
ALL THE BELLS INCLUDED.

Every package is scoped to the project. All our websites come with our CRM, CPM Explorer, hosting and a live dashboard built in. Start lean and add more as the campaign grows.

01 · Launch

Project Site

A sharp, fast website that gets one project live and taking enquiries.

Best forA single building, estate or land release going to market

Project websitehome, location, plans, availability, gallery and enquire
CPM Explorer location mapdrive times, amenities and catchment rings
Enquiry forms into the CPM CRMinstant alerts to you and your agents
Brochure and IM downloads behind a short form
Mobile-first design in your project branding
SEO foundations, Google Analytics and Search Console
Managed hosting, SSL and daily backups

Scoped to your projectDiscuss a project site→

Recommended

02 · Campaign

Sales & Leasing

The full sales and leasing engine, built around live availability and lead tracking.

Best forMulti-lot estates, business parks and staged releases

Everything in Project Site
Live lot, tenancy or unit availabilitysold, hold and available from one list
Interactive site plan and stage selector
3D renders, flythroughs and 360 tours built in
CRM pipeline with lead scoring and agent routing
Campaign landing pages for ads and EOI
Email campaigns and automated follow-ups
Live dashboardlog in and see visits, enquiries, downloads and sources

Scoped to your projectDiscuss a sales & leasing site→

03 · Platform

Developer Platform

One platform for a developer, agency or owner running more than one project.

Best forDevelopers, agencies and owners with a pipeline of projects

Everything in Sales & Leasing
Company website with every project in one portfolio
Project sub-sites managed from one login
Investor portal and secure data rooms
Multi-project CRM and agent portal
SEO suburb and service pages that build value over time
Integrations with property portals, email platforms and ad accounts
Priority care, updates and support

Scoped to your projectDiscuss a developer platform→

EVERY PACKAGE INCLUDES

The CPM CRM on every website
Listings piped in from realcommercial.com.au — never touch your website again
Live dashboard — log in and see visits, enquiries, downloads and sources
CPM Explorer location map
Mobile-first, accessible design
Managed hosting, SSL and daily backups
SEO foundations
Google Analytics and Search Console
Your domain and your data
Training for your team

Packages are a starting point. We scope every website to the project, the campaign and the people using it, then quote it properly.

06TRY THE CRM

Property Websites

SEE IT WORK.
TRY THE CRM.

Every package comes with the CPM CRM. Pick a lot on an example estate, send an enquiry and watch it land: scored, routed to the agent, auto-replied and booked for a follow-up. A private sandbox: nothing leaves your browser.

Loading the sandbox…

07WEBSITES BY PROPERTY TYPE

Property Websites

A WEBSITE FOR EVERY KIND OF PROPERTY.

A logistics estate, a medical precinct and a townhouse release need very different websites. We design each one around how that buyer or tenant actually makes decisions.

DISCUSS YOUR WEBSITE

Lot and unit availability, truck access, hardstand, clearances and drive times to the motorway and port.

Building-by-building leasing, amenity, parking and staging across a whole precinct.

Interactive lot plans, stage releases, sizes, zoning and live sold, hold and available.

Floor-by-floor availability, fitout options, sustainability ratings and the address story.

Tenancy mix, catchment data, trading context and leasing enquiries by tenancy.

Specialist tenancy plans, patient catchments, access and parking for health operators.

Floorplans, finishes, display homes and buyer registration from launch to settlement.

Apartment selectors, amenities, virtual tours and leasing enquiry funnels.

A company website that proves track record and links every current project.

08THE BELLS AND WHISTLES

Property Websites

↗

09HOW DEEP WE GO

Property Websites

HOW DEEP DO YOU WANT TO GO?

Most agencies stop at the website. We build all the way down — maps, live data, integrations, automation and custom software — so every system behind your project talks to the others and nothing gets typed twice.

BUILT BY US, RUNNING TODAY

CPM Explorerinteractive location maps
Smart Feasibilitylive development yield engine
CPM 360 Studio360 tours with live lot data
CPM Lead EngineDA and land sale tracking
CPM Projectsjob tracking for teams and contractors

If it has an API, we can connect it.
If it doesn’t exist yet, we can build it.

LEVEL 01SURFACE

The website

Design, content and pages that tell the project story, on a CMS your team can update.

Project sites
Developer sites
Landing pages
Copy & branding
Content management

LEVEL 02INTERACTIVE

Maps, 3D & live data

The page comes alive: location maps, lot and tenancy selectors, 360 tours, real-time 3D and augmented reality.

CPM Explorer
Lot & unit selectors
360 tours
Real-time 3D (WebGL)
WebAR
Live availability

LEVEL 03CONNECTED

Your systems, talking

The website plugs into the tools you and your agents already use, so enquiries, listings and audiences flow both ways.

CRMs
Agent systems
Property portals
Email platforms
Google & Meta ads
Conversion tracking
Google Drive

LEVEL 04AUTOMATED

Work that runs itself

Leads scored and routed, availability synced, follow-ups sent, documents generated without anyone lifting a finger.

Lead routing
Availability sync
Email follow-ups
Live dashboards
PDF & IM generation
Webhooks

LEVEL 05CUSTOM PLATFORMS

Software built for you

When off-the-shelf tools run out, we build the platform: portals, dashboards, calculators, booking and payments, data rooms and internal tools.

Client & investor portals
Dashboards
Feasibility engines
Booking & payments
Data rooms
Custom APIs & databases

10HOW WE BUILD PROPERTY WEBSITES

Property Websites

FROM BRIEF TO LIVE ENQUIRIES.

A clear four-step build, run by the same team that markets the property.

We map who the website is for and what they need to decide.

01 / 04

DISCOVER

Project, site, buyers and tenants, agents, timeline and the outcome you need.

You see and approve the design before any code is written.

02 / 04

DESIGN

Site structure, wireframes and design in your project branding, signed off before build.

Everything is connected and tested on desktop and mobile.

03 / 04

BUILD & CONNECT

Website, CPM Explorer, availability, CRM, forms and integrations built and tested.

Your live dashboard shows what is working, so we improve as we go.

04 / 04

LAUNCH & GROW

Go live, train your team, then watch the live dashboard and improve through the campaign.

11WHY A DEDICATED PROPERTY WEBSITE?

Property Websites

OWN THE STORY. OWN THE ENQUIRIES.

STORY

TELL THE WHOLE STORY

Location, plans, renders, approvals and availability in one place, told your way.

↗

LEADS

CAPTURE EVERY ENQUIRY

Forms, downloads and calls tracked to a source, so no lead goes missing between agents.

↗

SPEED

MOVE FASTER

Buyers and tenants qualify themselves with live availability and location data before the first call.

↗

DATA

KEEP THE AUDIENCE

Your domain, your database and your audience stay with you for the next project.

↗

12WHAT DO WE NEED TO BUILD YOUR WEBSITE?

Property Websites

START WITH WHATEVER YOU HAVE.

No brand yet? No renders? We can create the project branding, 3D renders, drone photography and copy as part of the build, so the website launches with everything it needs.

YOU CAN GIVE US

Project name, logo or brand guide

Site address, plans or survey

Renders, photos or drone footage

Lot, tenancy or unit schedule

Agent and contact details

Brochures, IMs or approvals

WE CAN BUILD

Project or company website

CPM Explorer location map

Live availability and site plans

CRM, forms and lead routing

Landing pages and email campaigns

Hosting, SEO and a live dashboard

13WHO ARE PROPERTY WEBSITES FOR?

Property Websites

BUILT FOR EVERYONE WHO HAS TO SELL THE VISION.

Developers, agents, landowners and builders all need something different from a website. We design for each audience.

DEVELOPERS

Pre-sales, pre-leasing, investor confidence and a home for every project in the pipeline.

AGENTS & AGENCIES

Campaign sites, live availability and lead routing that make every listing easier to sell.

LANDOWNERS & ESTATES

Lot releases, stage launches and buyer registration for land and subdivisions.

BUILDERS & OWNERS

Showcase delivered projects, win tenders and lease or sell what you have built.

14ONE PLATFORM

Property Websites

BUILD IT ONCE. USE IT ACROSS THE CAMPAIGN.

The website, CPM Explorer, availability and CRM share one set of project data. Update a lot once and it changes everywhere — the website, the agent portal and the next email.

YOUR PROJECT

Plans, availability, renders and contacts

ONE PLATFORM

Playbooks / 28 Apr 2026

Why most commercial land listings attract the wrong buyers (and how to fix it)

Site potential & missed opportunities April, 2026 A lot of commercial sites don’t fail because there’s no demand — they fail...

READ INSIGHT →

↗

Playbooks / 28 Apr 2026

Why some commercial sites sit on the market for months (and what’s actually causing it)

Sales & Leasing April, 2026 When a commercial site sits, it’s rarely because of price alone. In most cases, it’s a...

READ INSIGHT →

↗

Playbooks / 28 Apr 2026

Why most commercial sites never reach their full development potential (and how to fix it before it’s too late)

Sales & Leasing April, 2026 Most sites aren’t limited by zoning, access, or location — they’re limited by how early decisions...

READ INSIGHT →

↗

FREQUENTLY ASKED QUESTIONS

Property Websites

THE QUESTIONS THAT
ACTUALLY MATTER.

What a property website costs, who owns it, how it connects to your agents and what happens when the project sells out.

PACKAGES & COST

How much does a property website cost?

Every website is scoped to the project. A single project site costs far less than a multi-project developer platform, and we quote each one properly once we understand the property, the campaign and what needs connecting. Talk to us and we will recommend the right starting point.

What is included in every package?

Every website comes with our CRM and enquiry tracking, a live dashboard (log in any time to see visits, enquiries, downloads and sources), CPM Explorer location mapping, mobile-first design, managed hosting with SSL and daily backups, SEO foundations, Google Analytics and Search Console and training for your team.

How long does a property website take?

A focused project site can be live in a few weeks once the content is ready. Sales and leasing sites with live availability and integrations take longer. We set the timeline in the proposal and work back from your launch date.

OWNERSHIP & HOSTING

Who owns the website and the data?

You own your domain, your content and your enquiry data. Platform tools such as CPM Explorer are licensed to you while the website is live.

Can you host it, and what if we already have hosting?

We provide managed hosting with SSL, backups and updates. If you already have hosting we can work with it, as long as it meets the technical requirements.

Can our team update the website?

Yes. Availability, news, documents and pages are updated from a simple dashboard, and we train your team at launch.

FEATURES

Do we have to update the website ourselves?

No. We can pipe your property straight in from realcommercial.com.au, so new listings, price changes and status updates flow onto your website automatically. You never have to touch your website again.

What is CPM Explorer?

Our own interactive location map. It shows drive times, amenities, transport and catchment rings around the property and sits inside the website, so buyers and tenants understand the location without leaving the page.

How does the CRM work with our agents?

Every enquiry is captured with its source, tagged and sent to the right agent straight away. You see the whole pipeline, and agents can work their leads from their own login.

Can you redesign our existing website?

Yes. We can rebuild an existing developer or project website, move it onto our platform and add CPM Explorer, availability and lead tracking while protecting your search rankings.

What happens when the project sells out?

The website can become a case study on your company site, stay live for the next stage or point to your next project, so the audience and search value you have built carry forward.

Property Websites

DISCONNECTED SYSTEMS LOSE ENQUIRIES. A CONNECTED PROPERTY WEBSITE WINS THEM.

EVERYTHING A PROPERTY PROJECT NEEDS ONLINE.

PROJECT & ESTATE WEBSITES

DEVELOPER & COMPANY WEBSITES

CAMPAIGN LANDING PAGES & EOI

CPM EXPLORER LOCATION MAPS

LIVE LOT & TENANCY AVAILABILITY

3D, 360 & INTERACTIVE

CRM, LEAD CAPTURE & ROUTING

INVESTOR PORTALS & DATA ROOMS

SEO, SUBURB & SERVICE PAGES

LIVE DASHBOARD & ANALYTICS

HOSTING, CARE & SECURITY

INTEGRATIONS & AUTOMATION

BUILT, LIVE AND SELLING.

Depot Connect

Website

3D experience

Location + brochures

CRM + lot manager

Connect Business Park

Website

Lots

Location

Sales tools

Hidden Valley Dongara

Website

Location + content

Sales tools

Campaign

THREE WAYS IN. ALL THE BELLS INCLUDED.

Project Site

Sales & Leasing

Developer Platform

SEE IT WORK. TRY THE CRM.

A WEBSITE FOR EVERY KIND OF PROPERTY.

WHAT EVERY CPM WEBSITE CAN DO.

CPM EXPLORER

LIVE AVAILABILITY

CRM & LEAD ROUTING

3D, 360 & FLYTHROUGHS

GATED DOWNLOADS & DATA ROOMS

LIVE DASHBOARD

HOW DEEP DO YOU WANT TO GO?

The website

Maps, 3D & live data

Your systems, talking

Work that runs itself

Software built for you

FROM BRIEF TO LIVE ENQUIRIES.

DISCOVER

DESIGN

BUILD & CONNECT

LAUNCH & GROW

OWN THE STORY. OWN THE ENQUIRIES.

TELL THE WHOLE STORY

CAPTURE EVERY ENQUIRY

MOVE FASTER

KEEP THE AUDIENCE

START WITH WHATEVER YOU HAVE.

YOU CAN GIVE US

WE CAN BUILD

BUILT FOR EVERYONE WHO HAS TO SELL THE VISION.

DEVELOPERS

AGENTS & AGENCIES

LANDOWNERS & ESTATES

BUILDERS & OWNERS

BUILD IT ONCE. USE IT ACROSS THE CAMPAIGN.

YOUR PROJECT

ONE PLATFORM

EVERY CHANNEL

PROPERTY WE HAVE TAKEN TO MARKET.

YOUR PROJECT DESERVES MORE THAN A LISTING.

PUT YOUR PROJECT ON THE RIGHT PATH.

THE QUESTIONS THAT ACTUALLY MATTER.

PACKAGES & COST

How much does a property website cost?

What is included in every package?

How long does a property website take?

BUILT, LIVE
AND SELLING.

THREE WAYS IN.
ALL THE BELLS INCLUDED.

SEE IT WORK.
TRY THE CRM.

YOUR PROJECT DESERVES
MORE THAN A LISTING.

THE QUESTIONS THAT
ACTUALLY MATTER.