Elite Supplements Expands With Strategic Land Acquisition in Bella Vista

Elite Supplements has secured a premium 10,200sqm site in Bella Vista’s Norwest Business Park for $19.9 million, marking a major step in the company’s national growth strategy. The site, located in one of Sydney’s most tightly held commercial precincts, will become home to a purpose-built warehouse facility to support Elite’s growing national logistics footprint and international expansion. This purchase is another strong signal of business confidence in Norwest and adds further momentum to Sydney’s north-western commercial corridor.

A Landmark Site in a High-Profile Business Precinct

Norwest Business Park has long been known for its masterplanned layout, professional presentation, and appeal to corporate occupiers. But its value proposition continues to evolve — now seen as a strategic logistics location thanks to its connectivity, zoning flexibility, and growing retail-adjacent workforce population. Elite’s acquisition highlights how high-growth companies are increasingly favouring premium outer-metro hubs over saturated inner-city locations.

• The lot is located within Norwest Business Park, one of Sydney’s most well-established and highly sought-after commercial estates.

• It offers direct access to the M2 and M7 Motorways, connecting Elite to Sydney’s distribution network and broader eastern seaboard.

• Its proximity to the Bella Vista Metro Station provides workforce accessibility and future-proofed value from major transport infrastructure.

Supporting National Growth and Asia-Pacific Expansion

Elite Supplements is rapidly evolving from a national brand into a global one. This new site in Bella Vista forms part of a wider supply chain strategy to increase fulfilment efficiency, reduce delivery times, and position the brand for Asian and Pacific market access. The move reflects a broader trend of e-commerce and health-focused companies investing in dedicated logistics assets to drive scale and agility.

• The site will house a state-of-the-art distribution and warehouse facility custom-designed to support Elite’s fast-moving product lines.

• It provides a centralised base for NSW fulfilment and outbound national orders, increasing efficiency during peak retail periods.

• With access to major ports and airport corridors, it also enables international expansion into Asia and the Pacific.

A Vote of Confidence in Norwest’s Evolving Role

While Norwest has traditionally been associated with office space and retail centres, the past five years have seen a shift toward logistics, tech, and health-based operators. With limited developable land remaining, this $19.9 million sale sets a new benchmark and shows that high-performing businesses see long-term value in the precinct.

• Norwest has been repositioning itself as a mixed-use powerhouse, attracting logistics, data, medical, and retail brands.

• Recent investments in transport infrastructure and council rezoning have opened up more flexible development opportunities.

• This transaction signals that modern logistics and e-commerce tenants now view Norwest as a top-tier Sydney base.

Future Development and Employment Upside

Beyond warehousing, Elite’s expansion into Bella Vista has employment and business ecosystem impacts. The project is expected to drive local job creation, stimulate secondary supplier relationships, and bring further national attention to the Norwest precinct as a serious business destination.

• Construction of the new headquarters will create local jobs across industrial design, warehousing, tech, and distribution.

• The presence of a large-format operator will likely attract associated health, fitness, and nutrition businesses to the area.

• The project reinforces Bella Vista’s position as a live/work hub where residential and commercial activity coexists in a growing metro fringe.

How Commercial Property Marketing Can Help

At Commercial Property Marketing, we help growing businesses and property developers turn bold plans into powerful campaigns. Whether you’re building a new warehouse, pre-leasing in a premium estate, or seeking national exposure for a project like Norwest, we deliver the visuals, marketing assets, and digital tools to position your site for success.