25How to present a site to buyers and tenants (and make the opportunity clear instantly)
Market positioning April, 2026 The way a site is presented determines how quickly it is understood, and how quickly decisions are...
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Playbooks
Practical playbooks for selling, leasing and marketing commercial and industrial property: step-by-step guides from the CPM team.
56 articles
Category
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26What makes a development stand out (and why some projects outperform others)
Market positioning April, 2026 In a competitive market, most developments are compared quickly and dismissed just as fast. Standing out is...
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27How to increase enquiry on industrial property (and attract the right buyers and tenants)
Market positioning April, 2026 Increasing enquiry on industrial property is not about more exposure — it’s about attracting the right attention....
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28How to position a commercial development (to attract the right buyers and tenants)
Market positioning April, 2026 Positioning is what determines how your development is perceived in the market. It’s not just about what...
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29How to attract investors to a development site (and secure early capital)
Development guides April, 2026 ttracting investors to a development site is not about exposure — it’s about clarity, confidence, and positioning....
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30Marketing land before titles are issued (and how to create demand early)
Project Strategies April, 2026 Selling or leasing land before titles are issued is one of the most effective ways to accelerate...
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31How to prepare a development for market (before you launch anything)
Project Strategies April, 2026 Bringing a development to market successfully doesn’t start with advertising — it starts with preparation. The projects...
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32What to do after DA approval (and how to turn it into demand)
Market Updates April, 2026 Securing development approval is a major milestone — but it’s not the finish line. It’s the point...
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33Guide to selling commercial land & property: March 2026
April, 2026 Selling commercial land or property in today’s market requires more than just listing an asset — it requires strategic...
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34Pre-leasing strategies driving industrial development success across Australia
April, 2026 Pre-leasing has become one of the most important strategies in Australia’s industrial development landscape, allowing developers to secure tenants...
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35What Is the Difference Between Architectural Visualisation and Property Marketing CGI?
What Is the Difference Between Architectural Visualisation and Property Marketing CGI. Detailed guidance for Australian commercial property developers on.
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36What Is a Commercial Property Marketing Masterplan?
What Is a Commercial Property Marketing Masterplan. Detailed guidance for Australian commercial property developers on planning, visualisation, campaign.
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