Morlink TradePark

Morlink Tradepark started as vacant land in a strategic industrial corridor. We led the project from the earliest conceptual stages through to a complete digital and physical marketing rollout. Every visual, brand element, and design decision was handled in-house to create a fully cohesive campaign. The result: a high-impact, ready-to-market industrial estate built from the ground up.

To fully immerse potential buyers in the vision for Morlink, we built an interactive Information Memorandum embedded with 360-degree renders. This tool allowed users to explore the estate in real time, rotating and navigating through the environment as if they were on site.

Key Benefits:

• Allows remote exploration of the estate and lots

• Fully navigable experience—ideal for presentations and digital campaigns

• Helps prospects visualise the completed development before construction

We developed the Morlink brand from scratch, starting with naming and logo development and building a visual identity that reflects strength, clarity, and industrial reliability. The identity works seamlessly across digital, signage, print, and stakeholder presentations.

Key Deliverables:

• Naming, logo, and full identity system

• Designed for versatility across signage, web, print, and digital

• Tailored to appeal to industrial buyers and investors

Our team designed the entire layout of the estate, including the individual buildings, road access points, and site configurations. These designs were used to inform both the 3D renders and real-world development discussions.

Key Advantages:

• Customised lot layout and site flow for industrial use

• Designed for functionality, scale, and future expansion

• Enabled consistent and realistic visuals across all marketing material

A dedicated project website was created to centralise all marketing assets and information for Morlink. It provided clear, accessible information for prospective buyers, with tools to view the masterplan, download documents, and enquire directly.

Features:

• Mobile-optimised, fast-loading design

• Custom estate map, downloads, and enquiry forms

• Seamlessly integrated with other campaign elements

Using drone-sourced aerial photography, we created detailed aerial 3D renders that showed the future site layout in real-world context. These visuals were used heavily across campaign materials to show lot positioning, scale, and road connectivity.

Why It Works:

• Shows buildings in their real-world context

• Provides a clear overview of location, access, and scale

• Essential for both investor engagement and council approvals

We developed high-quality street-level renders to showcase the finished look and feel of the buildings, driveways, and landscaping. These renders made it easy for potential buyers to understand what the estate would look like once developed.

Impact:

• Demonstrates architectural features and access points

• Helps buyers envision themselves on-site

• Builds confidence and reduces ambiguity

The printed and digital Information Memorandum was carefully structured to present all key selling points, zoning information, transport links, and visuals in a clean, compelling layout. It was designed to be used across broker meetings, presentations, and direct marketing.

Included:

• Masterplan, zoning, feature lists, and transport maps

• Custom design tailored for brokers, investors, and builders

• Printable and shareable formats for easy distribution

Morlink demonstrates what’s possible when one team manages the full end-to-end marketing journey. Every component—from the masterplan and design to digital marketing, visuals, and brand messaging—was delivered as one integrated campaign.

Why It Matters:

• One team, one vision—ensures message consistency

• Faster execution across all phases

• Complete control of visual quality and messaging

CBRE - Director
0401 245 328
Nick.McGovern@cbre.com

CG Property - Sales & Leasing Executive
0405 809 809
james.doyle@cgprop.com.au

CG Property - Senior Negotiator
0488 081 889
braiden.farrer@cbre.com

CG Property - Sales & Leasing Executive
0432 783 735
james.tuttle@cgprop.com.au