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Infinity Planet
We’re excited to launch Infinity Planet — a 68-hectare destination we designed and brought to life from the ground up. More than a masterplan, it’s a future-focused precinct of entertainment, culture and green public spaces. Our team transformed early ideas into a world-class, fully realised vision, and today marks a major milestone in bringing it to life.
Developing the masterplan and full 3D environment
The project was originally provided as a basic land-use plan. Using this as the foundation, we developed a detailed masterplan interpretation and built a complete 3D scene covering the entire 68-hectare site. This included refining zone relationships, shaping physical massing, and creating a clear structure that could be understood visually and spatially.
Key points:
Base masterplan supplied by the client
Developed into a refined, clearly structured layout
Built a full 3D model of the entire site
Defined massing, zone relationships and spatial flow
Prepared for use across presentations, stakeholder briefings and media
Why this is important: It turned an initial concept into a usable framework that stakeholders could evaluate, discuss and move forward with.
3D visualisation of the full development
To communicate a project of this scale, high-quality visual output was essential. We produced aerial and ground-level 3D renders that demonstrated scale, hierarchy, design intent and user experience. These visuals became the primary reference point for understanding the project.
Key points:
High-resolution aerial renders showing overall scale and structure
Ground-level renders illustrating atmosphere and architectural form
Realistic lighting, materials, landscaping and environmental context
Imagery used across presentations, launch materials and online coverage
Why this is important: These visuals became the core tool for explaining the project to investors, partners and the wider public.
Drone 3D montages
Drone photography was combined with the 3D model to create precise aerial montages that show the project within its real-world surroundings. These images helped contextualise the development and demonstrate how the site integrates with the broader environment.
Key points:
Drone-captured photography of the full site
Accurate alignment of 3D model with real-world aerials
Context-driven visuals showing landscape and surroundings
Used for early engagement and stakeholder communication
Why this is important: It grounded the project in its real location, helping stakeholders understand positioning and environmental impact instantly.
Visual direction and presentation approach
We guided the overall visual style for Infinity Planet, ensuring all materials — stills, aerials, video and motion — presented a consistent, coherent picture of the project. This included tone, composition, style, and the broader presentation framework used across launch materials.
Key points:
Established the visual direction for all assets
Ensured consistency across renders, montages and motion content
Developed the visual tone used for public and stakeholder-facing material
Why this is important: A unified visual approach made the project feel cohesive, credible and professionally developed across every touchpoint.
Promotional videos for launch
To support the public reveal, we produced the full suite of motion and promotional video materials. These assets formed a key part of the project’s communication strategy and were used for launch, investor engagement and media coverage.
Key points:
Scripted and produced the launch video content
Created animated flythroughs and dynamic movement sequences
Built a clear visual narrative around the development
Final videos used for launch events, online release and presentations
Why this is important: Video allowed the entire project to be understood quickly, emotionally and at scale — essential for launch impact.
Outcome
By developing the supplied plan into a complete 3D environment and producing the full suite of visual and motion assets, the project was able to be communicated clearly at every stage. The materials created provided a strong foundation for stakeholder engagement, public release and long-term messaging.
Why this is important: It ensured Infinity Planet could be launched confidently, with all key audiences able to understand its scale, purpose and potential.
Infinity Planet ?
- 01. Date : 2025
- 02. Client : RH City
- 03. Category : LARGE FORMAT RETAIL / LESUIRE
- 04. sIZE : 63ha








