A Guide to Taking Commercial Property to Market in Perth

Selling or leasing commercial property in Perth today is a strategic process that demands more than just listing the property online. With industrial, logistics, office, and mixed-use markets evolving fast, the best results now come from a highly targeted, professionally executed campaign—backed by strong visuals, local market insights, and a clear understanding of what buyers and tenants are really looking for.

This guide breaks down exactly how to take commercial property to market in Perth the right way—maximising enquiry, shortening time on market, and ultimately delivering stronger outcomes.

Understand the true commercial property landscape in Perth

Before going to market, it’s essential to understand Perth’s unique commercial property environment in 2025.

• Industrial is dominating: With logistics, mining services, and construction fuelling demand, industrial land and warehouse space is in short supply across Perth’s key corridors.

• Office is evolving: While Perth CBD vacancy rates remain higher than pre-COVID, demand for well-located suburban offices and smaller, flexible spaces is strengthening.

• Retail is localised: Convenience-based retail, service retail, and mixed-use suburban centres are growing steadily, supported by population growth in Perth’s outer suburbs.

• Land is getting scarce: Well-serviced, zoned land for development—especially in strategic locations—is now commanding strong premiums.

Understanding these market realities ensures your campaign is positioned correctly and aligned with buyer and tenant expectations.

Define your property’s core selling proposition

Before launching, you must identify the clear strengths and value drivers of your commercial property. For commercial property Perth campaigns, your core proposition could be:

• Location and proximity to key infrastructure (Tonkin Highway, Roe Highway, Perth Airport, Fremantle Port)

• Access to workforce catchments, major industrial users, or growing residential hubs

• Lot size flexibility, building footprint potential, or future expansion options

• Development-ready status (titles issued, services connected, approvals in place)

• Existing income stream or secure tenant history for investment assets

Clear, strong messaging around these points will lift enquiry quality and help filter serious buyers from the start.

Invest in top-quality 3D visualisation

Nothing helps sell commercial property in Perth—especially land or development sites—like strong, realistic 3D visualisation. Why? Because most buyers need help picturing the future.

• Aerial 3D renders show the site layout, key access points, surrounding roads, and nearby infrastructure

• Ground-level renders give buyers a realistic feel of warehouse entry points, retail frontages, or office layouts

• Masterplan 3D views are critical for larger estates or multi-lot offerings, showcasing staging and tenant movement

• Animated flythroughs can dramatically enhance engagement, especially for major land subdivisions or new industrial parks

Without 3D imagery, you are relying on buyers’ imagination—limiting your enquiry and reducing perceived value.

Build a full professional presentation suite

To sell or lease commercial property in Perth properly, you need a complete, polished presentation suite. This includes:

• Interactive digital brochures combining renders, maps, development potential, planning approvals, and local amenities

• High-quality print brochures (yes, serious buyers and agents still use them)

• Agent toolkit with quick-reference estate maps, zoning summaries, lot schedules and projected build areas

• Dedicated web pages or landing pages for larger developments or multiple stage releases

• Photography and drone footage to anchor your 3D renders in reality

Professional marketing material builds trust—and trust leads to stronger offers.

Tailor your marketing message to Perth’s sub-markets

Each area of Perth has its own nuances. Your marketing should reflect these differences to connect with the right buyer or tenant audience.

• Kwinana / Latitude 32: Emphasise strategic, heavy industry positioning, port access, and energy security.

• Forrestdale / Armadale: Focus on last-mile distribution access, flexible lot sizes, and fast approvals.

• Hazelmere / Forrestfield: Stress Perth Airport proximity, intermodal access, and container logistics capabilities.

• Northern corridor (Neerabup / Wangara / Gnangara): Highlight workforce access, affordable land, and light industrial zoning.

Campaigns that feel “local” and match sub-market expectations get better traction from day one.

Set a clear go-to-market strategy

Simply listing and waiting is no longer enough. Successful campaigns follow a clear, multi-stage rollout strategy.

• Soft launch (off-market release): Circulate opportunities through agent networks, past buyer databases, and targeted EDMs

• Official public launch: Listings on major portals, project website live, media releases if applicable

• Targeted paid advertising: Google Display ads, LinkedIn sponsored posts, retargeting campaigns to catch industrial/commercial buyers

• Active agent engagement: Regular site tours, brochure handouts, follow-up phone calls—not just passive digital marketing

This integrated approach ensures wide exposure but still fosters urgency among serious buyers.

Pricing strategy matters more than ever

In Perth’s current environment, the right pricing strategy depends on the asset class.

• Industrial land and warehouses: Premium pricing is achievable, but only with strong visuals, clear messaging, and demonstrated scarcity.

• Offices: Value is tied to fitout quality, location, and flexibility for different tenant types.

• Retail and mixed-use: Pricing must reflect foot traffic, exposure levels, and catchment growth—not just tenancy mix.

Overpricing by even 5–10% can kill momentum early. Underpricing without a clear auction or EOI strategy can leave money on the table.

Perth’s commercial property environment in 2025: Why timing is critical

Now is a strong window to bring commercial property to market in Perth because:

• Major infrastructure projects are boosting confidence and accessibility (Westport, METRONET, Airport Line)

• Population growth is lifting service-based tenancy demand

• Perth’s industrial and logistics vacancies are among the lowest nationally

• Resource sector expansion is fuelling logistics, manufacturing, and construction businesses needing space

• Affordable financing (despite recent rate increases) still supports active private and institutional buyer interest

Perth’s commercial sector isn’t overheating—but it’s moving decisively. A smart, professional campaign launched now can take advantage of strong momentum.

How we help launch commercial property campaigns in Perth

We specialise in building full, polished marketing systems for commercial property Perth-wide, whether it’s a 5-lot industrial subdivision, a single high-end warehouse, or a mixed-use retail and office hub.

• Aerial 3D renders and site contextualisation highlighting transport links and growth corridors

• Project branding aligned to Perth’s practical but high-expectation commercial market

• Custom brochures, agent toolkits, signage, and video presentations

• Full digital rollout across property platforms, targeted paid campaigns, EDMs, and social media advertising

Everything designed to make your property feel ready to go—maximising buyer urgency and emotional engagement.

Let’s talk about taking your commercial property to market in Perth

If you’re preparing to bring commercial property to market in Perth, now is the time to prepare properly. From strategic planning to branding, 3D visualisation, and campaign execution, we provide everything you need to launch confidently—and close faster.