$900 Million Industrial Estate in Cranbourne Set to Reshape Melbourne’s Southeast

Frasers Property Industrial and ESR have announced plans to transform a 64.4-hectare site in Cranbourne into a $900 million industrial estate — one of the largest and most ambitious developments ever proposed in Melbourne’s southeast. Designed for e-commerce, logistics, and advanced manufacturing operators, the estate will blend high-spec facilities with green infrastructure and flexible lot sizing. The announcement marks a significant escalation in industrial investment along the South Gippsland corridor, where land availability, access to workforce, and strategic freight links make it one of Melbourne’s most in-demand growth zones.

A Major Win for Melbourne’s Southeast Industrial Belt

The Cranbourne site places the project directly within one of Victoria’s highest-growth industrial corridors. Proximity to arterial roads, freight infrastructure, and booming outer suburbs make the area ideal for large-format operators looking to avoid inner metro congestion while retaining direct access to Melbourne’s broader distribution networks.

• The estate is positioned near the South Gippsland Highway and Western Port Highway, giving direct links to Dandenong South, the port, and CBD.

• It capitalises on demand from operators priced out of core markets like Dandenong, Braeside, and Keysborough.

• Surrounded by a growing residential workforce, it ensures long-term access to labour, transport, and support services.

Flexible Lot Sizes and High-Tech Facilities

Frasers and ESR have confirmed the estate will support a mix of large-format and mid-sized users. The plan includes built-to-suit warehousing, with green credentials and campus-style features that respond to modern tenant expectations. This flexibility is expected to drive strong pre-lease activity as demand shifts further south.

• Lots will be made available for logistics, e-commerce fulfilment, advanced manufacturing, and warehousing.

• Facilities will target 5 Star Green Star ratings, featuring solar, water reuse, and energy-efficient lighting and design.

• The masterplan allows for custom D&C builds, multi-tenancy buildings, and larger single-user distribution centres.

Strategic Timing and Long-Term Vision

This development comes at a time when supply of zoned, serviced industrial land is tightening in most Melbourne precincts. The Cranbourne site offers scale, access, and forward-planning — making it a key project in addressing metro Melbourne’s long-term freight and logistics demand.

• Construction is set to begin in late 2024, with staged delivery over four to five years to match infrastructure rollout.

• The development reflects growing pressure on existing industrial hubs, with land values and leasing costs rising across the southeast.

• It provides investors and tenants a future-proof alternative in a fast-evolving economic corridor.

ESG Integration and Amenity Investment

Unlike older industrial parks, this estate is being masterplanned with environmental performance, workforce wellness, and future-ready infrastructure at its core. Green buffers, integrated walking paths, and shared amenity will form part of the broader delivery strategy — helping tenants meet ESG obligations while offering employee retention advantages.

• Approximately 25% of the estate will be reserved for open space, water management, and landscaped community zones.

• Integrated amenity hubs will provide end-of-trip facilities, food and beverage offerings, and green breakout areas.

• The park’s design supports low-impact freight operations, including EV vehicle infrastructure and carbon tracking capabilities.

A Signal of Investor Confidence in Growth Corridors

This project represents more than just another industrial release — it’s a $900 million commitment to the future of outer-metro logistics in Victoria. With industrial vacancy at record lows and demand for scale increasing, developments like Cranbourne are reshaping how and where businesses operate.

• Large-scale developers are targeting outer growth areas where land availability supports true industrial scale.

• Investor confidence is shifting toward areas with long-term planning security and multi-modal infrastructure access.

• Cranbourne is now firmly positioned as the next chapter in Melbourne’s industrial evolution, following the success of Dandenong South.

How Commercial Property Marketing Can Help

At Commercial Property Marketing, we help developers bring landmark industrial estates to market with clarity and impact. From masterplan visualisation and stage releases to investor IMs, leasing campaigns, and 3D interactive sites, we create powerful assets that match the scale of your development. Whether you’re launching the next Cranbourne, or repositioning your existing estate — we’re here to help.