In response to the growing demand for retail services in the Kangaroo Point area, Woolworths engaged in a comprehensive project to secure development approval for a new supermarket. The primary objective was to navigate the complex regulatory landscape, engage with the local community, and showcase the proposed development through innovative and immersive marketing techniques.

Services Provided:

1. Project Marketing:

   • Crafted a targeted marketing strategy to communicate the benefits of the proposed Woolworths supermarket to stakeholders and the wider community.
   • Developed marketing collateral, including brochures, presentations, and promotional materials, to highlight the positive impact of the project on the local economy and community.

2. Drone Aerial 3D Montages:

   • Utilized advanced drone technology to capture high-resolution aerial footage of the proposed development site.
   • Generated 3D montages to provide stakeholders with a realistic and visually compelling preview of the project's impact on the surrounding landscape.

3. Ground 3D Imagery:

   • Employed ground-level 3D rendering to create immersive visuals of the proposed supermarket, allowing stakeholders to experience the project from street level and understand its integration into the existing urban fabric.

4. Interactive 360 Presentations:

   • Developed interactive 360-degree presentations, enabling stakeholders to explore the interior and exterior of the proposed supermarket in a virtual environment.
   • This interactive experience facilitated a deeper understanding of the project's design and layout.

5. Community Engagement Website:

   • Designed and launched a dedicated website to serve as a central hub for project information.
   • Implemented interactive features, including feedback forms and community forums, to encourage active participation and gather valuable input from the local community.

Purpose:

The primary goal of the project was to obtain development approval for the construction of a new Woolworths supermarket in Kangaroo Point. The multifaceted approach aimed to not only satisfy regulatory requirements but also to build community support and address potential concerns through transparent communication and immersive visualizations.

Outcome:

The efforts invested in project marketing, drone aerial 3D montages, ground-level 3D imagery, interactive 360 presentations, and the community engagement website culminated in a resounding success. The development proposal received approval from relevant authorities, allowing Woolworths to proceed with the construction of the new supermarket. This outcome underscores the effectiveness of the comprehensive strategy in addressing regulatory considerations and gaining community endorsement.

Next Steps:

With development approval secured, Woolworths is now poised to commence the construction phase of the Kangaroo Point supermarket. The success of this project serves as a testament to the value of proactive community engagement, innovative visualization techniques, and a strategic approach to obtaining development approval for retail projects in dynamic urban environments.