Harlaxton Quarry aimed to not only secure development approval for their expansion but also to actively engage and communicate with the community, emphasising the positive aspects of the project. The client envisioned a web and digital strategy that would effectively convey the benefits of the expansion and foster community support.

Services Provided:

Project Marketing:
- Developed a comprehensive marketing strategy highlighting the positive impacts of the quarry expansion.
- Created promotional materials, brochures, and presentations for community outreach.
- Conducted targeted campaigns to raise awareness and garner support.
Drone Video & Photography:
- Captured high-quality aerial footage and images showcasing the current state of the quarry and the proposed expansion area.
- Produced a compelling drone video illustrating the environmental considerations and sustainable practices employed in the expansion plan.
Web Development to Engage:
- Designed and developed a comprehensive website dedicated to the quarry expansion project.
- Implemented interactive features to engage the community, such as forums, polls, and feedback forms.
- Ensured the website provided comprehensive information about the project, addressing potential concerns and showcasing the benefits.

Purpose:

The primary objective of the web and digital development was to present the Harlaxton Quarry expansion as a well-thought-out and beneficial project for the community. The purpose was to:

Inform and Educate:
- Disseminate accurate and detailed information about the expansion plan, addressing potential concerns and misconceptions.
- Educate the community about the positive economic and environmental aspects of the project.
Engage and Gather Feedback:
- Foster community engagement through the website, encouraging residents to voice their opinions, ask questions, and provide feedback.
- Utilise online surveys and polls to gauge public sentiment and identify areas of improvement.

Outcome:

The combined efforts of project marketing, drone video & photography, and web development resulted in the successful attainment of development approval for the Harlaxton Quarry expansion. The community engagement initiatives facilitated by the website played a crucial role in garnering support and dispelling any apprehensions within the community. The expansion was granted, marking a significant milestone for Harlaxton Quarry.

This project exemplifies the power of a comprehensive web and digital strategy in not only obtaining regulatory approvals but also in building positive relationships with the local community. The successful collaboration between the Harlaxton Quarry team and our agency showcases the effectiveness of utilising modern communication tools in large-scale development projects.