The project at 13 Glasson Drive aimed to create a comprehensive visual marketing package for OPD's large format retail precinct. The primary objective was to attract specific companies by showcasing the lots available for lease or sale in a visually compelling manner. The project utilised innovative techniques such as drone aerial 3D renders and ground 3D visuals to highlight the buildings, location, and detailed usage possibilities. The overarching goal was to expedite the leasing or sale process by presenting intricate details to potential clients.

Project Scope:

Create drone aerial 3D renders to showcase the buildings and their surroundings, providing a bird's eye view of the entire retail precinct.

Develop ground-level 3D visuals to illustrate detailed usage scenarios, emphasizing specific features and potential functionalities of the lots available.

Focus on presenting comprehensive details that align with the requirements and preferences of targeted companies.

Craft a visual marketing package tailored to accelerate the lease or sale of the available lots within the precinct.

Approach:

Drone Aerial 3D Renders: Utilised cutting-edge drone technology to capture high-resolution aerial views of the retail precinct. Generated 3D renders that showcased the layout, infrastructure, and accessibility of the area from unique perspectives, highlighting its strategic location and potential for different businesses.

Ground-Level 3D Visuals: Employed advanced 3D modelling techniques to create detailed visuals portraying the usage possibilities of individual lots. Emphasised features, space utilisation, and potential customisation to meet specific company needs. This approach allowed potential lessees or buyers to visualise their operations within the space accurately.

Detail-Oriented Focus: Ensured meticulous attention to detail in every aspect of the visuals presented. From architectural nuances to potential use cases, the visuals were designed to provide comprehensive insights, allowing clients to make informed decisions.

Client-Centric Approach: Customised the visual marketing package to cater to the preferences and requirements of targeted companies. Tailored the presentations to resonate with the needs and aspirations of potential lessees or buyers.

Outcomes:

High Success Rate: The visual marketing package delivered outstanding outcomes, resulting in the successful leasing of all available lots.

Positive Reception: Received commendation for the detailed and immersive nature of the visuals, which effectively conveyed the potential of the retail precinct to prospective clients.

Expedited Leasing/Sale: The focus on presenting comprehensive details expedited the decision-making process for many clients, leading to quicker leasin transactions.

Conclusion:

The visual marketing package developed for OPD's large format retail precinct successfully employed drone aerial 3D renders and ground-level 3D visuals to attract specific companies. The attention to detail and client-centric approach significantly contributed to expediting the leasing process, resulting in a high success rate in securing deals for the available lots.